
Inspiring Action Through Design
M.A. Social Impact
Claremont Lincoln University
Claremont Lincoln University
Action Research Project
Throughout my many years in the branding and design industry, the large discrepancy between the quality of design output from nonprofits verses the for-profit world has been evident. Paying closer attention to this discrepancy in the last few years, has provided opportunities to take an active role in improving this at specific nonprofit organizations. These opportunities have provided an inroad to understanding the breakdown in nonprofits’ outward communication. Ongoing research has led to the identification of the root causes, namely a lack of resources in nonprofit organizations. In following my passion in design and social impact, and given the discrepancy between the creative outputs of nonprofits verses the for-profit world, I chose to focus on creating an accessible solution for nonprofit organizations in my action research project.
